Beyond Basic Beauty is owned by me, Beth. I'm 21 years old and actually started developing this brand on 13/02/2018. Yes, I know it's such a long time ago, but I wanted to make sure everything was PERFECT.

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I have been a lash artist for 5 years and lashes are my PASSION. I always found I liked the look of semi permanent extensions more than strip lashes but obviously not everyone can have them whether it's because of work, a reaction or affordability and so I wanted to change this.

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I have been through hundreds (literally) of lash samples and I just wasn't happy with any of them until I found my current manufacturer that allowed me to design my own and get exactly what I was asking for. I didn't want to put my name on someone else's lash and someone else's packaging. That's why this brand is completely unique, it's all designed by me!